Briefs become shots, shots become pictures, while you watch.
The whole pipeline, end to end: cards travel brief → shot → rendered → embedded → staged, face the QA gate, and the survivors flow back through the feed generator — time-sensitive and evergreen sorted apart — into her phone. Pluck any card mid-flight; the river never stops.
〜 end to end, always flowing✓ every card is real⊙ catch the failed shots
48Briefsproposed by the VP→
2,989Shotsprompts awaiting generation→
85Renderedpictures, not yet embedded→
0Embeddingin the batch right now→
79Stagedon the shelf for the QA Agent
the eddy (failed)
Feed generatororganizing the feed — why each card earns its slot
will forward
diversity pick
newness
personal taste
← next batch → the feed
Published0
QA gate
✕ rejected by the QA Agent
6:45▲ ● ▮
Namaste Ji0 in the feed
सुप्रभातभक्तिFestivals
her phone
WhatsApp
her forwards
click any card on the riverrescued: 0
How it works
A brief is an idea — “Diwali morning cards in Hindi, warm, family-first”. The Creative Director cuts that idea into individual shots: one picture each, with the exact words to draw it written out, and a check that none of them is a near-copy of something already in the catalog — that check happens before a single rupee is spent. Each shot then joins a queue. Workers take them one at a time, generate the picture, keep the full-size master, cut the small versions your phone actually downloads, file it by what it looks like so the feed can find it later, and put it on the shelf for QA. When one fails it doesn't vanish — it drops into a tray, and you can send it round again.
Why you can see it
A pipeline you can see is a pipeline you can trust. Every stage is a number you can click, and every picture remembers which idea it came from and which words made it. The failures stay on screen on purpose — a demo that never breaks reads as a toy.
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