Docs / brand/readme.md · mirrored from the repo
Namaste Ji — Brand assets
Rendered brand visuals + the locked decisions, saved for future reference.
- Text / decisions source of truth:
../BRAND.md+../brand-tokens.json - Human mirror: Notion → “Namaste Ji 🌅” → Brand Book
Open the
.svg/.htmlfiles directly in a browser to view. The animated ones (persona, some logos) need a browser to play.
Files
| File | What it is |
|---|---|
logo.svg | Primary logo lockup — the Anjali + sunrise mark + bilingual wordmark. Locked v1. |
logo-usage.svg | The mark across app icon · light/dark circles · favicon (32/16) · reverse · mono · gold seal · wordmark lockup. |
palette.svg | Colour palette v0. ⚠️ Provisional — to be revisited (wants a more modern direction). |
persona.svg | The “Namaste Ji” sun-being persona — expression sheet (namaste · joyful · festival · good-night). Animated. |
collateral.svg | The mark on collateral — good-morning card, WhatsApp sticker, festival card, app home. |
app-flow.html | Full app flow mockup: splash → language → sign-up → home feed (scroll) → share → festival. Uses Baloo 2 + Mukta. |
Locked decisions (recap)
- Name: “Namaste Ji” (kept), personified as a sun-being “morning friend”.
- Governing principle: Festive, never gaudy. Ornate, but crafted.
- Essence: everyday celebration (roz ka utsav). Promise: every day, something beautiful to share.
- Logo: Anjali + sunrise mark (locked v1) — also the trademarkable composite/device mark.
- Typography: Poppins (display) + Inter (UI) + Noto Sans Devanagari (vernacular coverage) — clean, modern, and highly legible.
- Verbal voice: warm morning-friend; vernacular-first; never salesy / preachy / political.
- Governance: apolitical; cultural-correctness veto; pan-faith inclusive; watermark + logo-usage restraint.
Open / to-revisit
- Colour palette — A modern, high-contrast palette featuring Sunrise Orange (#FF5A00) paired with deep Charcoal (#1C1A18) and crisp white/off-white backgrounds.
- Tagline — primary being chosen (sharing-first: Roz bhejiye thoda sneh / Dil se dil tak); festive line Har din, ek chhota tyohaar kept as the seasonal secondary.
- Tilak on the persona — keep / soften / drop for strict pan-faith inclusivity.
- MVP scope: Hindi + English only; beachhead geo pending market research (Odisha a strong candidate → Odia as first fast-follow).
- Trademark: protect the composite/device mark; file India classes 9 / 41 / 42; Madrid for diaspora (see IP brief).